Your Ad Is Either Attracting Super-Sales Persuaders --
Or Repelling Them

• In the first 10 seconds that the super-sales persuaders looks at your ad they decide to either find out more or have no interest. (We are talking about the super-sales persuaders, not the majority of salespeople who are weak persuaders.)
• The ad you place is your "initial filtration strategy." Think back to high school science class -- your ad is like the first thing you do in your experiment. If the first step is flawed, the whole experiment fails. Same thing with your ad -- it must draw the right candidates or your campaign to hire good salespeople will fail.

 See the AHS Client Ad Writing Module and the Examples of Ads for Various Media