Case Study

“Alan Fendrich and I Do Not Always Agree. But He Is A Gem, and I Recommend Advanced Hiring System to Everybody.”

I am General Manager and major shareholder of Jazz Radio Berlin, a commercial radio station. We have 314,000 listeners in Berlin, and more on the internet. With the help of Advanced Hiring System, we just beefed up our sales team by hiring 3 new people.

I’ve worked with Alan Fendrich since the mid 1990’s when I ran a radio station in Lancaster, on Morecambe Bay in Northwest England. The Bay is a 3-hour drive from end to end. About 300,000 population … but more sheep than people. Quite a challenge for a radio station.

Our main competition was popular local newspapers. So I contacted Chris Lytle, a UK business consultant. I asked, “Is there anyone specializing in the equivalent of classified advertising in newspapers and selling it on the phone?” He suggested Alan Fendrich.

Very quickly, Alan was putting about 10,000 £
a month onto our bottom line! It was business we
did not have before, in a small community radio station.

When I got to Jazz Radio, I called Alan. I respect him. Again, he helped us find those elusive quality salespeople. He saved us a lot of money and a lot of time.

Most managers, needing strong salespeople, do what I used to do. Sort them, short list them, interview them. But at some point, they realize they’re wasting their time. Alan changes all that.

Not Everyone Who Comes Through This Testing Is Perfect

But Alan’s system works because most human behavior is predictable. And if you can measure it, you can manage it. Advanced Hiring provides 2 tests applicants can take online, to spot the characteristics that great salespeople share. Alan helps you find the few with the personality to “kill it” in sales. And in particular, in our case, radio sales.

AHS estimates you will actually want to interview 1 in 30 applicants. In our recent recruiting, we tested well over 30 and did not find anyone to interview. My colleagues thought the system wasn’t working. But then 2 or 3 good applicants came through. When we checked the overall figures, it was about 1 in 30 good prospects to interview, of those who took the testing.

We hired 4 people. One didn’t work out. So it’s not 100% automatic. When Alan presents them, you then profile applicants with respect to YOUR needs. Is the person a good fit for the way you do business? So what about the other three of our four hires? One is making progress.

And two of them walked through the door and got
orders the very first day! That is REALLY exciting.

Alan and I do not always agree. But I love this kind of relationship with a vendor. He’s not trying to sell me or smoothe me. He’s frank in his views, and I value his advice. He walks you through the process, answers every question. The system is inexpensive, which is a real bonus. I would recommend Alan Fendrich and Advanced Hiring System without reservation to anyone looking to build a really good sales team.

Contact Alan Fendrich

Advanced Hiring System

Most Trusted Name in Sales Hiring Systems. Better Sales Hiring Transforms Your Profitability Forever.
Guaranteed Results. Or Your Money Back.

222 W 21st Street Ste F302,
Nofolk, VA 23517

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703-229-4224

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